I'm George Iskef, a Senior Technical SEO Specialist with 7+ years of experience and the engineering skills to ship my own fixes. I make large, multi-market sites easy for search engines to crawl, render and index, and I automate the work that doesn't scale by hand: hreflang, migrations, audits and monitoring.
Currently Technical SEO Specialist at Daniel WellingtonTechnical SEO for a global DTC watch and jewellery brand across many markets and languages. I built automated hreflang pipelines, ran SEO-safe migrations and set up rendering, audit and monitoring automation.
Loan comparison site in one of the most competitive organic niches in Sweden. I owned both the SEO architecture and the PHP build: fast server-rendered pages, live rate calculators and financial-product schema.
E-commerce and media platform. I improved Core Web Vitals to 90+ mobile PageSpeed and built a keyword-led site architecture that grew search impressions by 250%.
Developer community and code-sharing platform that I founded and built from scratch in framework-free PHP and JavaScript, with a custom snippet engine and 99.9% uptime.
B2B catering supply platform with client portals, a dynamic catalogue and automated order workflows that cut order placement time by 40%.
Deep technical SEO, plus the engineering skills to build and ship the fixes myself instead of waiting in a dev backlog.
Crawlability, indexation and rendering for large multi-market sites. Hreflang at scale, SEO-safe replatforming and migrations, JavaScript SEO, structured data and Core Web Vitals.
I build what SEO needs instead of only writing tickets for it: fast server-rendered PHP, modern JavaScript, secure APIs and well-indexed MySQL databases, from prototype to production.
Python, n8n and webhook pipelines that run audits, catch broken canonicals, redirect loops and indexation drops early, and turn Search Console data into reports people actually use.
Linux, Nginx and Apache configured for speed and security, plus self-hosted mail with SPF, DKIM and DMARC so transactional email reaches the inbox.
Seven years of hands-on work across SEO, data, development and infrastructure, plus software I build myself.
Crawling, auditing and validating large sites, from a single template to hundreds of thousands of URLs.
In-depth breakdowns on complex hreflang setups, mail server deliverability, and safe SEO migrations written by George Iskef.
How to build automated hreflang XML generators and dynamic server headers to eliminate canonical conflicts across hundreds of regional URLs.
Step-by-step technical guide on configuring cPanel, Roundcube webmail, SPF records, DKIM keys, and custom PHP SMTP drivers for max delivery rates.
A battle-tested engineering blueprint for re-platforming enterprise e-commerce platforms without dropping search engine rankings or traffic flow.
Whether you're hiring for technical SEO or SEO engineering, or need help with a migration, hreflang or a site that isn't getting indexed, I'd be glad to hear from you.